MySpace Dances With The Press As They Try To Avoid The Facebook Comparison

At the Web 2.0 Summit a couple weeks ago, Owen Van Natta, CEO of MySpace, told the audience that “I really don’t view Facebook as a competitor.” It’s funny because absolutely every quote from the company in the press over the past couple weeks involves a differentiation from Facebook, and the more they discuss how they’re different, the more they appear to be a competitor. It’s an unfortunate truth for the company which missed its minimum traffic levels last quarter, costing the company $100 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in