What stops users from connecting with an app through Facebook?

MyPermissions, a privacy certification firm, recently expanded to include developer trust certification that ensures user data collected by developers through Facebook remains private and secure.

The firm collects data on 70+ different Facebook permissions and their influence on user sign ups. Many times, users will cancel their app connection when it asks for certain permissions within their Facebook profile, as seen in MyPermissions November 2013 findings:

• 72 percent cancel if an app requests to see their relationships;
• 67 percent cancel if the app want to post on their behalf;
• 83 percent cancel if the app wants to upload photos; and
• 62 percent cancel if the app wants to access their friend list.