Facebook Apps Making Sweet Music Through Open Graph

By Justin Lafferty 

Several Facebook applications have taken advantage of open graph technology to really connect with users. The social network highlighted a few musical apps that have utilized open graph for success, including Songza, 8tracks, and BandPage.

Facebook notes that since launching open graph last September, 62.6 million songs have been played 22 billion times — roughly 210,000 years worth of music.

Here are some of the apps that have done well with open graph:

  • 8tracks: The social Internet radio app lets people choose playlists based on mood, genre, or artist. The app generates more than 4 million open graph shares weekly, resulting in 65 million story impressions. Facebook now ranks as one of 8tracks’ major sources of referral traffic.
  • BandPage: BandPage is a great app for musicians, as it allows them to manage their bios, music, videos, photos, and shows across the Web. Fans who visit the website of their favorite artists using BandPage can “favorite” a song or share that they are “going” or “want to go” to that artist’s concert. The open graph actions shared by BandPage users have grown three times in the past few months.
  • KKBOX: KKBOX, based in Taiwan, has grown in popularity since integrating open graph technology. Users can listen to more than 1.5 million songs via iPhone, iPad, and Android, and share their listening activity with friends. The app also provides lyrics so people can sing along with their favorite tunes. More than 50 million actions are shared back to timeline each month, and over 50 percent of new users sign in via Facebook.
  • Saavn: The India-based mobile and desktop app, which is used by Facebook users in more than 200 countries, has experienced incredible growth since launching in December of last year. Saavn has generated nearly 2.3 billion open graph impressions, daily referral traffic from Facebook has grown 30 times, and monthly music streams have grown by more than 200 percent.
  • Songza: People who use Songza (which was recently highlighted in the Facebook developers blog) can choose curated playlists based on mood or activities, such as working out or relaxing. In a recent 30-day period, Songza saw 1 million referrals from Facebook, up from 650,000 the month before, with Facebook-connected users listening about 20 percent longer than other users. Songza has also upgraded to the latest Facebook SDK for iOS to take advantage of the most recent features.
  • SoundTracking: The Web and mobile app allows Facebook users to share favorite songs by identifying the music playing around them and enabling them to share the song with a photo, location, and comment. SoundTracking’s monthly active users are up over 50 percent from last month’s.

Facebook also praised the work done by apps such as Deezeriheartradio, and Spotify. The site notes that Deezer has seen the number of people using its app triple since the beginning of the year, and it is now adding 50,000 new users per day.

What are music apps doing right?

  • Facebook login: Many of these apps make it very easy for users to connect by simply letting them sign in through Facebook in one touch or click.
  • Highlighting friend activity: By showing what songs their friends are listening to, users are more likely to come back, play around with the app, and share.
  • Ensuring lasting value for content: Developers should think about the aggregations and patterns apps can present on timeline to bring long-term value to people and their friends who will revisit and reflect upon data over time. For example, 8tracks creates timeline aggregations displaying a person’s favorited tracks. SoundTracking presents the timeline of all tracked songs.
  • Enabling explicit sharing: App developers can help create engaging stories by allowing users to make playlists, like songs, or share stations with friends.

Readers: Do you use any of these apps to listen to music?

Image courtesy of Shutterstock.