MTV At 25: Still Relevant?
The International Herald Tribune has an analysis of what could arguably be called the original new media station.
The fact that MTV doesn’t show videos much anymore is one of the oldest jokes in the cable TV industry. But as media columnist David Carr points out, they’ve also built quite a successful following as a reality show and lifestyle-programming pioneer. Yet the question remains: is MTV still relevant in a world of YouTube, cell phones that play video, and on-demand television?
Obviously, MTV thinks so.
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