MSNBC to Debut Two Daily Video Shows on Facebook

By David Cohen Comment

MSNBCLogo650MSNBC will team up with digital-video distributor NowThis on two daily video programs that will debut on Facebook, Variety reported.

The cable news network and NowThis, partially owned by MSNBC parent NBC Universal, will debut:

  • Sound Off, which focuses on one morning breaking-news story for users to discuss.
  • FacePalm, which will be posted near the end of the day and looks at unusual events in the news.

The two series will debut on the Facebook pages of MSNBC and NowThis.

MSNBC president Phil Griffin said in a memo to staff, obtained by Variety, that the network and NowThis will also co-produce daily fare for Twitter, Vine and Snapchat, adding:

If we’re serious about reaching younger audiences where they are, we have to create content in the formats that work for the platforms where they live. And we also must seek out other partners and content creators who are experts at doing this, and share our interest in compelling storytelling and innovation.

Other news outlets have made similar moves on Facebook, including ABC News, which debuted daily Facebook newscast Facecast: The One Thing last December.

Readers: How often do you watch news video content on Facebook?

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