msnbc.com VP of Ad Sales Kyoo Kim Declares Page Views Dead
msnbc.com vice president of ad sales Kyoo Kim spoke about putting the fork in page views during a session at PubMatic’s Ad Revenue 2010 conference at The Times Center in New York Thursday, paidContent reported.
Kim said that when msnbc.com underwent its redesign in June, one of the main concepts was that “page views were dead” as a metric for advertisers, as they don’t take into account the various content elements, such as stories, abstracts, photos, videos, and social-network sharing, according to paidContent, so msnbc.com
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