msnbc.com Enlists Krux Digital to Fight Off Unwanted Ad Networks
Audience data manager Krux Digital is attempting to carve a space for itself in the niche of third-party auditors and ad-delivery monitors helping to keep unwanted digital ad networks and ads that siphon consumer data off Web sites, and paidContent reports that msnbc.com is using the company’s service, and Ziff Davis Media has also inked an agreement with Krux Digital.
Former Rapt CEO and general manager for the online publisher business group in Microsoft’s advertiser and publisher solutions division Tom Chavez and former Rapt chief technology officer Vivek Vaidya started Krux Digital less than one year ago, and Chavez told paidContent:
We’re in the business of developing a platform that will help publishers protect, manage, and make profitable use of all the precious consumer data signatures they’re gathering across devices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in