MXP4 claims that the more than 1.3 million active monthly users of the vendor’s Pump It application put it well on the way toward becoming the number one music-focused game on Facebook.
That’s certainly a convenient claim to make as the company tries to rally attendees for this Friday’s appearance at South by Southwest by MXP4 Vice President of Business Development and Content Mark Collins, who’s speaking on the “Marketing Your Music in an Overloaded World” panel at 2pm.
Over 30 popular artists with a combined fan base of 65 million have already installed the application. These musical acts include Enrique Iglesias, Cheryl Cole, David Guetta, Nelly Furtado, Hollywood Undead, UnderOath, Lloyd Banks, Ingrid Michaelson, Neon Trees, Taio Cruz, John Legend, Far East Movement, Ellie Goulding, Matisyahu and Anarbor.
These artists enjoy what MPX4 claims is 30 percent sharing rate and an average of 12 minutes spent per session. It’s easy to see why: The ability to hear a hot song while interacting with it has a lot of sticky potential.
The application’s creators insist that Pump It entices fans into spending time on the artist page, encourages viral distribution and increases purchases of the artist’s music. Did we also mention it’s kinda fun too?
Pump It encourages users to play a game while listening to hit songs. Users can also remix tracks by adding or subtracting parts of songs — including vocals, guitars and bass parts. Plus, there’s also a karaoke feature that allows you to sing along with your favorites.
Artists install the application on their pages and fans can reach it by clicking on the words “Play With It” in the left-hand sidebar of the artist’s page.
“MXP4’s social music gaming platform is proving to be a powerful way for artists to engage fans while increasing monetization opportunities,” said MXP4 Chief Executive Officer Albin Serviant in a press release. “We are excited to have so many top artists adopting Pump It, and we look forward to launching our brand new initiative in the social music gaming space in Q2.”
The company has plans to introduce more applications in the social gaming space, and recently added former Playfish executive Xavier Louis to lead the social music gaming product strategy, development team.
Have you tried Pump It, and if so what do you think of the application?