Facebook, Movember Teamed Up To Raise Millions For Men's Health
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men's health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.
During Movember, men are encouraged to grow out their mustaches for the month of November, and women are asked to support the movement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in