MOTHER’S DAY: Facebook Examines Connections Between Moms, Kids

By David Cohen 

With Mother’s Day on the calendar this coming Sunday, Facebook examined the relationships between mothers and their children on the social network, finding that 13 percent of children planned to wish their moms a happy Mother’s Day on Facebook.

Facebook also found that:

  • 32 percent of Facebook users aged 13 through 18 are connected to their moms on the social network.
  • 33 percent of women over 28 are connected to their sons or daughters (13 through 18).
  • 13-year-olds were the most likely to initiate friendships with parents, with more than 65 percent of such connections triggered by the children.
  • In contrast, Facebook users in their early to mid-20s were the least likely to initiate friendships with their parents, with only 40 percent of those connections occurring that way.

Facebook also polled 1,200 randomly selected users April 25, and found that:

  • 66 percent of respondents planned to wish their moms a happy Mother’s Day in-person, while 34 percent intended to do so via a phone call or text, 13 percent via Facebook, 6 percent via traditional mail, and 2 percent via email.
  • Breaking it down by age, 17 percent of respondents 18 through 24 said they would wish their moms a happy Mother’s Day via Facebook, while that figure was 13 percent for users 25 through 34, and 12 percent for those 35 through 49.

Finally, the social network found that the most-shared videos by parents on Facebook included songs written about parent-child relationships, such as:

Mother’s Day image courtesy of Shutterstock.