The Most Viral Ad of 2014 Was...
Activia, Samsung and Nike were the top-performing brands in social video this year.
Social video advertising company Unruly has released its annual list of top brands in social video. This year’s most viral ad was Activia’s collaboration with Shakira for the World Cup (embedded above) — the video has over 400 million views and was shared over 5.8 million times. Samsung, last year’s winner, dropped to the No. 2 spot.
Samsung launched several videos to coincide with the World Cup. Here’s one that got over half a million shares:
Despite the fact that Adidas was the World Cup’s official sponsor, arch-rival Nike snagged more social shares.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in