Most Profitable UK Companies Choose Twitter over Facebook, YouTube
Twitter is the social network of choice for some of the top companies in the UK. According to data gathered about the companies in the FTSE100 – the share index of the 100 most highly capitalized UK companies trading on the London Stock Exchange – they overwhelmingly turn to Twitter rather than any other network to build their brand presence.
The Group Blog has been monitoring how these top companies use Twitter, Facebook, YouTube and blogs since November 2009.
45% of FTSE100 companies have, and use, a Twitter account, while another 17% are holding onto one but haven’t begun using it yet.
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