Most Fortune 500 Websites Risk Search-Ranking Demotions From Google's New Mobile Standards

More than nine in ten websites belonging to Fortune 500 companies are at risk of having their search rank position demoted if Google changes its mobile algorithm to favor websites that meet its mobile recommendations, according to a study released yesterday by Pure Oxygen digital marketing consulting firm.

More than nine in ten websites belonging to Fortune 500 companies are at risk of having their search rank position demoted if Google changes its mobile algorithm to favor websites that meet its mobile recommendations, according to a study released yesterday by Pure Oxygen digital marketing consulting firm.

Earlier this month, Google laid out some recommendations for websites handling requests from the mobile Web. The company did not say it would demote sites that don’t meet the standards, but it is likely to do so eventually.

“It’s

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