Morgan Guenther Will Helm eReader-Focused Next Issue Media
Our magazine-obsessed sibling FishbowlNY reports that eReader-focused Next Issue Media has landed a new CEO. Morgan Guenther will guide the joint venture between Conde Nast, Hearst, Meredith Corp., News Corp., and Time Inc. to create a model for effectively bringing magazine content online and to mobile devices.
Here’s more from the post: “At Next Issue, Guenther will be charged with developing open standards for software to optimize the consumer experience on mobile devices. Before today’s announcement, Time Inc.’s John Squires had been serving as interim head of the venture. Guenther comes from the CEO spot at AirPlay, which among other things worked to bring video-game entertainment to mobile phones. Before that, he was president of TiVo from 2001 to 2003.”
Guenther (pictured) had this statement: “The potential for value creation across the entire industry ecosystem — including consumers, advertisers, publishers and distributors — is massive. Our task now is to execute on that potential, and I’m excited to be leading the charge here.”
