Coming Soon To A Twitter Near You: More Ads (This Time From Brands You Don’t Follow)

Back in July we reported on how Twitter was a launching a new kind of Promoted Tweet in everybody’s feeds that would start to show ads from brands that you were following.

Well, I guess that wasn’t paying off so well, as Twitter has announced that they will soon begin to show more ads to users on the network, except this time it will be from brands that you don’t follow.

How will this work? Twitter will compare your profile with other users who are following brands you are not, and if it finds a match in your interests that brand’s ads could begin to appear in your timeline.

Explains Peter Kafka at AllThingsD.

That

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