More Beacon Legal Woes?

Betsy Schiffman, writer for the Wired Epicenter blog, has revealed a possible law that was violated by Blockbuster’s participation in Facebook Beacon. According to James Grimmelmann of the Laboratorium blog, Blockbuster may be in violation of the Video Privacy Protection Act of 1988. According to the VPAA:

A video tape service provider who knowingly discloses, to any person, personally identifiable information concerning any consumer of such provider shall be liable…

Facebook’s new opt-out policy may protect them from future lawsuits but for now it sounds like they may have violated the law.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in