Facebook Advertising, Marketing Firms Moontoast, SocialCode To Collaborate

By David Cohen 

Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.

The Moontoast Social Rich Media Ad Platform brings rich visual, auditory, and interactive brand experiences to Facebook page posts, while SocialCode collects and analyzes data on organic, paid, and earned social media to help clients form strategies on Facebook, LinkedIn, and Twitter.

Moontoast CEO Blair Heavey said:

We’re thrilled to be working with the SocialCode team. Together we bring marketers truly innovative social advertising solutions on Facebook — from creative development to real-time analytics and optimization — all of the critical elements needed to execute authentic rich experiences that map closely to the consumer purchase journey, online or on mobile devices.

And SocialCode CEO Laura O’Shaughnessy added:

As the focus of Facebook and marketers shifts to the News Feed, on desktop and mobile, we are dedicated to providing performance insights to inform decisions that will amplify reach and engagement for these placements. Moontoast’s concentration on compelling News Feed experiences will provide our client campaigns with rich media ads to ensure optimal fan engagement, leading to earned impressions and extended reach in the News Feed.

Image courtesy of Shutterstock.