Moontoast Partners Up Again, This Time With Kenshoo Social

By David Cohen 

Just days after aligning with social marketing solutions provider SocialCode, social ad platform Moontoast announced that it will team up with global social marketing platform Kenshoo Social to enable brands to incorporate rich social media into their campaigns on the mobile and desktop versions of Facebook’s News Feed.

The two companies hope to use the combination of rich media ad units from Moontoast and user engagement tracking from Kenshoo Social to boost engagement and return on investment for advertisers.

Moontoast CEO Blair Heavey said:

Working with the world’s top social advertising innovators like Kenshoo Social is key to creating and executing effective social campaign’s today. This partnership allows us to extend the reach of our Social Rich Media ad solutions, which are rewriting the rules of how brands connect with their fans along each stage of the consumer journey — from discovery all the way to transaction and endorsement.

And Kenshoo Social General Manager Sivan Metzger added:

Kenshoo Social is committed to keeping brands on the cutting edge with new and innovative ways to connect with their audiences and drive deep engagement. With Moontoast’s Social Rich Media solutions and Kenshoo Social’s advanced tracking and optimization capabilities, advertisers can create highly targeted and interactive rich media ad campaigns that enable consumers to engage and move through the consumer journey to convert in real-time and directly within Facebook News Feed for maximum social ROI.