UPDATED: Facebook Rolling Out Monthly Active Users, Daily Active Users Metrics By Country

Facebook announced the introduction of monthly active users and daily active users metrics by country, for both desktop and mobile, with a particular focus on DAUs.

Facebook announced the introduction of monthly active users and daily active users metrics by country, for both desktop and mobile, with a particular focus on DAUs.

The social network said in an email that the new metrics are aimed at enabling brands and businesses to better focus their ad campaigns, pointing out that in the U.S., there are more than 128 million DAUs via the Web and more than 101 million via mobile, and adding:

A lot of people focus on monthly active users or even registered users to demonstrate their size and scale.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in