Monitor, Measure, and Optimize Your Social Media Efforts

Despite the widespread use of social media for businesses and brands, it’s still incredibly complicated to measure the success of your online efforts. It’s easy to get lost in the amount of data available and feel overwhelmed by how to present and apply it.

What tools should you use? Which numbers really matter — likes, followers, retweets, comments?

This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in