75 Percent of Moms Say They Won't Use Social Media for Back-To-School Shopping

With all the mommy blogger hype, you’d think that moms would be flocking to Twitter, Facebook and other social networks to do their back-to-school shopping. But a new study says otherwise.

Punchtab surveyed over 500 moms about their social media habits and their back-to-school shopping.

They found that 72 percent of moms will actually avoid using social media for back-to-school purchase decisions.

And Twitter lags far behind Facebook for those moms who do want to do a little social media-based research before buying the kiddies new shoes and lunch bags: 22 percent of moms will turn to Facebook while only 1 percent say they’ll use Twitter.