Facebook Hires CEO Of Viral Marketer Momentus Media

Add Facebook viral-marketing specialist Momentus Media to the list of companies partially acquired via hiring, or "acqu-hired," by the social network, as the two companies announced the transaction today.

Add Facebook viral-marketing specialist Momentus Media to the list of companies “acqu-hired,” meaning partially acquired for talent, or by the social network, as the two companies announced the transaction today.

Chief Executive Officer Chris Turitzin will become an employee of the social network to lead growth projects, while Momentus will continue to create social applications under the leadership of Co-Founder Carina Koo, while fellow Co-Founder and

Turitzin elaborated in a blog post:

Facebook approached Momentus a couple of months back because members of the growth and engagement team were impressed by the way we designed and built social applications.

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