Modern Shoppers' Path To Purchase [INFOGRAPHIC]
The way people shop and make purchase decisions has changed dramatically with the advent of social media.
Indeed, not only does e-commerce account for 8% of all retail sales in the U.S., online retail is expected to outpace sales growth at physical stores over the next 5 years, reaching an incredible $370 billion by 2017.
And it’s not just e-commerce websites that these numbers are credited to: sales of physical goods through social networks are pegged to grow to $14 billion of U.S.
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