Mobile’s Role in Booking Short Trips (Infographic)

Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ.

Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ.

GfK analyzed the purchase paths of some 2,000 adults 18 and over in the Netherlands and Sweden who had recently booked short trips, and its findings included:

  • 71 percent were undecided about at least one part of their trips.
  • 61 percent hadn’t chosen travel providers.
  • 28 percent hadn’t decided on destinations.
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