Tapjoy Gets into Targeted Video Advertising

It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.

Advertisers are constantly trying to make a strong impact in order to build their brands with the intent to create a strong reach from consumers. Tapjoy Videos is a new advertising product designed to combine online video commercials with the correct targeting and engaging capabilities. Tapjoy is launching the concept of a “mobile value exchange,” in which both the consumer and the advertiser receive something of value in the watching and playing of an advertising video.

It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.

“Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015,” said Mihir Shah, president and CEO of Tapjoy.

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