Twitter is providing guidance to mobile advertisers thanks to a new study it completed and it’s pretty interesting stuff.
Did you know that 60% of Twitter’s 200 million active users log in via a mobile device at least once every month? You probably could’ve guessed that, with everyone buried in their phones as they walk down the street.
But did you know that as socially addicted as you think you are (and you are, make no mistake about THAT) – the next generation is pretty obviously headed for a world where “virtual” becomes the new reality? Looks like the folks at Google X are timing Google Glass just right.
According to Twitter’s new study, those who primarily use mobile to access Twitter share some startling characteristics. Twitter calls them “primary mobile users” but we’ll leave out “primary” as it brings to mind grade school.
Mobile users are young(er). “18 to 34 year olds are 52% more likely to be logging into Twitter primarily via a mobile device. Not a big surprise since younger consumers tend to be stronger adopters of mobile in general.”
Mobile users are on their phones all day. Twitter didn’t specifically state this, but it’s easy to pull that from the stats. If mobile Twitter users are “on Twitter throughout the day” as the figures below support, it’s safe to assume they’re accessing other sites in addition to Twitter.
Hopefully they’re not tweeting while driving.
And “62% percent of mobile Twitter users communicate with people near them via Twitter.” Here’s how Twitter explains what this means:
Think about times when you send a friend a Tweet who you are meeting at a store to let them know you’ve already arrived. Or you tweet a photo with friends and include their Twitter handles when you’re all out at a restaurant.
You can check out the rest of the study’s findings here. And when you’re done reading that, why don’t you put the phone down for a little while and look around?
(Boy business man image from Shutterstock)