Mobile Posse Launches Idle-Screen Ads
Mobile Posse, the McLean, Va.-based mobile advertising company, launched a joint-venture pilot program with Cricket Communications and LCW Wireless in Portland, Oregon, MocoNews reports.
The pilot program, called Cricket Perks, lets users view sports scores, the weather, or other offerings on their cell phone’s idle screen in lieu of standard-issue wallpaper, along with coupons for local advertisers. The entire system works based on the zip code, age, and gender the user enters after downloading and installing the app on a cell phone.
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