Mobile Only Ad Campaigns Google Tutorial: Adwords Editor
Google suggests you consider advertisement campaigns that are mobile only. They provide a brief (less than 3 minutes) mini-tutorial video to get you started.
New Video Resource: Creating Mobile Only Campaigns
Google notes that mobile searches quadrupled in 2010 indicating that reaching customers through mobile may be a good strategy. They note that advertisers that have a mobile-only campaign have an 11.5% larger click-through rate compared to ad campaigns that combine desktop and mobile. Google says that mobile only campaigns the advertser has more control and flexibility over:
1.
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