Thirty years ago, the mortality statistics for expecting mothers in Bangladesh were grim. In 2002 things were not much better as the risk of dying from pregnancy in Bangladesh was 1 in 21, compared to 1 in 4,000 in industrialized countries. Ten years later, in 2012, pregnant mother mortality was down 68%, but still remained a public health concern. A new mobile app called Aponjon has now created a mobile app that reaches 100,000 soon-to-be mothers, dismissing common misconceptions, informing them of warning signs and directing them to local healthcare centers when needed.
The app is a byproduct of a collaboration between the Mobile Alliance for Maternal Action (MAMA), the United States Agency for International Development (USAID), Johnson & Johnson, the mHealth Alliance and the United Nations Foundation and BabyCenter.
The creators of Appjon celebrated the 100,000 user milemark with excitement. Appjon’s success is linked to its promotion by the Ministry of Health community and non- governmental organizations, which helped spread the word about the app.
The Asian market is primed for apps to improve access and information regarding healthcare due to increasing cell phone coverage. Appjon is now becoming one of the major players in a rapidly emerging field.