Mobile Games Publishing: Facebook Helps Small, Midsized Developers Promote Their Games In Exchange For Revenue Share

By David Cohen 

Facebook Tuesday announced Mobile Games Publishing, a new initiative aimed at enabling small and midsized game developers with limited advertising resources promote their applications, in exchange for shares of revenue generated by those titles.

The social network said in a post on its developer blog that the pilot program, which developers must apply to, provides promotional support for games across Facebook’s mobile apps, adding that the following developers have already begun working with Mobile Games Publishing to promote their respective games:

  • 5th Planet, card-battle role-playing game Dawn of the Dragons
  • Brainbow, Dr. Newton: The Great Brain Adventure, an adventure game with puzzles
  • Certain Affinity, pirate-themed strategy game Age of Booty: Tactics
  • Dragonplay, social poker game Live Hold’Em
  • Gameloft, medieval strategy and simulation game Kingdoms & Lords
  • Gamevil, train-management simulation Train City
  • KiwiGames, quest-based exploration game Shipwrecked
  • Outplay Entertainment, Monster Legacy, an explore-and-battle fantasy game
  • Space Ape, multiplayer combat-strategy game Samurai Siege
  • WeMade Entertainment, endless-running game WINDrunner

Software Engineer Victor Medeiros provided more details about Mobile Games Publishing in the developer blog post:

We continue to see record numbers of people playing games on Facebook, and the games ecosystem is steadily growing as developers keep building high-quality desktop and mobile games people love to play. As the mobile app ecosystem expands, breaking through and getting discovered in a crowded marketplace is the biggest challenge for mobile games. Facebook has already been helping with app discovery through products such as mobile app install ads. However, there are many developers with awesome mobile games that don’t yet have the upfront resources for a paid strategy, and we want to help them find a path to success, too.

With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users. This program is designed to reach people who already play games on Facebook with new games that may interest them. For example, we will help strategy game fans find strategy games and casual game enthusiasts find casual games.

We are invested in the success of these games, and, in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games. We’ll also be sharing analytics tools and the expertise we’ve gained from helping games grow on our platform for more than six years.

Game developers: Would you be willing to tap into Facebook’s resources with the Mobile Games Publishing program in exchange for a share of revenue from your apps?