Gap Narrows Between Online Mobile and Desktop Site Traffic

 

According to PR Newswire, mobile devices globally accounted for 35% of website visits during June 2013, a 5% increase from the previous month. Some of the traffic is presumably through mobile browsers, but increasingly, data show that the site-specific mobile app market is erupting.

The news is a call to action for many companies to create mobile-optimized websites. “Mobile is requiring retailers to reprogram their customer experience,” said Chris Mason, Branding Brand co-founder and CEO in a statement. “With mobile visits on the rise, it is now possible for someone’s first impression of a brand to come from their smartphone site.”

The race for internet traffic is on, and the gap between desktop and mobile is narrowing.

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