Millions "Wasted" Annually On Twitter And Facebook Mobile Data Charges, Says Research [STUDY]
Users of mobile phones waste £5 billion ($8 billion) a year by being on the wrong tariff, says a new study, with some £173 million ($275 million) coming via additional data charges from roaming the internet.
Carphone Warehouse surveyed 2,034 people, and discovered that almost half (47 percent) were unaware of the data allowance or free minutes and texts on their contract, leading them to overspend by an average of £194 per person per year. The rapid adoption of smartphones has exponentially fueled the sharp rise in mobile data usage, with a large percentage of that coming from social apps such as Twitter and Facebook.
81 percent of those polled did not realise that having a Twitter app on their phone can still eat up data, even when not in active use.
43 percent were unaware that using the Facebook app on their phones incurred a data cost, and 51 percent did not...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in