Mobile Apps now on AdWords and some mobile apps via AdMob network

Announced on Google’s mobile ads blog, the new integration with the AdMob network allows advertisers access to mobile app inventory directly form the AdWords interface. Advertisers can create and manage mobile ad campaigns that span the 300,000+ mobile apps in AdMob’s current network, which now reaches 23 countries. Advertisers can also target specific models of mobile devices or a particular manufacturer.