Facebook Begins Migrating Mobile App Ads to New Format, Unveils App Ads Helper Tool

By David Cohen 

NewMobileAppAdFormat650Facebook announced in a post on its developer blog that the migration to the new format for mobile application ads is underway, and the social network offered some best practices and unveiled a new tool, the app ads helper.

Software Engineer Owen Coutts wrote in the blog post:

As we previously announced, we’ve made the mobile app ad unit look consistent with Facebook’s other ad offerings by adding social context and like, comment and share buttons to the ad (desktop app ads have always included social context). In addition, now both the mobile app ad and desktop app ad units will be connected to Facebook pages, similar to the rest of Facebook’s ad units.

We have begun migrating both mobile and desktop ads that are in the old format to this new single format that is also connected to your app’s Facebook page. Please review our FAQ for additional information.

For tips on developing Facebook pages, here are some best practices that have worked well from one of our top partners, Supercell. We recommend that you review these best practices to develop your Facebook pages for your app.

We also just made available a new tool, called the app ads helper, to help you answer common questions around your app and app ads. We plan to expand the number of questions the app ads helper can answer over time so you can better advertise your app on Facebook.

Readers: What do you think of the new format for mobile app ads?