REPORT: Facebook Working On Mobile Analytics

Facebook’s transformation into a mobile company will continue with another huge step, as VentureBeat reported that the social network is working hard toward being able to provide its own mobile analytics platform.

MobilePhoneGrowthChart650Facebook’s transformation into a mobile company will continue with another huge step, as VentureBeat reported that the social network is working hard toward being able to provide its own mobile analytics platform.

A “well-placed source” in the ad agency told VentureBeat that it makes sense for Facebook to cut out third-company parties and offer its own mobile analytics, saying:

Facebook does its own attribution separately. It does not have to compare itself to other channels. Advertisers have to consider the value of Facebook advertising in a vacuum and with no relation to the other channels they are spending on.

In general, the cost of Facebook advertising for applications is getting more and more expensive, and eventually users will be more and more saturated by ads.

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