Mobile advertising and analytics company Apsalar has today announced it has closed a $9 million Series B funding round, led by DCM, with involvement from Correlation Ventures and existing previous investors DN Capital and Thomvest Ventures.
The San Francisco-based startup offers a mobile demand-side platform (DSP) that gives developers and mobile app marketers a one-stop-interface for managing and tracking ads for their apps, utilizing data from over 800 million mobile app users. The network helps marketers buy high-ROI ads from over 70 networks and real-time bidding exchanges, all on one central platform.
Apsalar offers free mobile analytics to marketers, allowing them to track user revenue, engagement and retention figures.
“There is a tangible need in the market right now for high-ROI mobile user acquisition, and we are excited to be able to fill that need,” said Michael Oiknine, CEO and Co-Founder of Apsalar, via a company release. “We look forward to continuing to innovate on behalf of the rapidly growing customer base of leading brands and agencies that we work with, as we continue redefining the mobile advertising space towards measurable, ROI-driven marketing.”
Apsalar will use the funding to increase its staff across all departments, and will also continue to expand upon its technology for advanced ad targeting and mobile analytics. The funding will also be used to help Apsalar expand its global reach via larger marketing and sales programs.