Mobile advertising company Opera Mediaworks has announced a large expansion of its presence in Latin America, adding a completely new team to serve the needs of advertisers and publishers in the region. The team formerly operated independently as Hunt Mobile Ads.
Via this expansion, Opera Mediaworks will be able to better meet the growing demand for mobile advertising inventory in Latin America, one of the fastest-growing mobile markets in the world.
“Latin America, from Mexico to Argentina, represents a market of over 600 million consumers that are rapidly adopting the mobile internet,” says Mahi de Silva, CEO of Opera Mediaworks in a statement.
“We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 – both in Brazil. Opera Mediaworks aims to play an integral part in helping advertisers reach their audience and publishers make the most of their inventory in this region.”
Opera says over 50 million of the 270 million mobile consumers that use Opera’s mobile browsers are based in Latin America. The company expects explosive growth in ad impressions in the region throughout 2014, and will continue to leverage the Hunt Mobile Ads brand because of its existing recognition.
Opera recently revealed its biggest mobile advertising trends for 2013, which saw the beginning of a transition away from traditional banner ads, and a focus on rich-media advertising. Its ad platform reportedly served over 60 billion ad impressions a month and reached 400 million global consumers in 2013.