How Mo Rocca Uses Twitter to Get Stories for CBS Sunday Morning
CBS Sunday Morning correspondent Mo Rocca gets a lot of latitude when it comes to picking his stories. From Columbus Day, to the Electoral College, to men who dye their hair, Rocca says his job “is basically like going back to college and taking only electives.” In the latest Mediabistro interview, he tells how he used Twitter to pick and research a story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in