mNectar raises $7 million for expansion of playable ads business

App virtualization and cloud delivery company mNectar has announced it has raised $7 million in Series A financing from New Enterprise Associates. The company will use the funding to grow its team with a focus on international expansion. mNectar’s technology is part of a growing “try-before-you-buy” ad movement, and allows users to sample apps as ads before downloading them from the store.

“mNectar is redefining how applications are discovered and engaged with,” said mNectar co-founder and CEO Wally Nguyen.

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