MLBAM's Bowman: A La Carte Models May Not Be Sustainable
At the IAB Innovation Days event, part of Internet Week 2010, Major League Baseball Advanced Media CEO Bob Bowman discussed his vision for where paid content is going.
WebNewser was there Wednesday at the Metropolitan Pavilion in New York City.
Bowman oversees one of the most successful efforts at getting users to pay for premium content in the digital space. MLBAM’s MLB.tv subscription service generates millions of dollars in revenue for the company, and also has one of the most popular paid apps on the Apple iPhone and iPad, MLB At Bat.
But success in the present does not guarantee success in the future, something that Bowman seemed acutely aware.
“We
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