MLB Uses Smack Talk to Rally Fans on Social Media

No matter what the game, smack talk is almost always part of experience.

I don’t know about you but as game seasons start, my social media feeds are littered with smack talk among friends who are fans of rivaling teams. Excited rallying calls from basketball, football and baseball fans assert their team is going to win and the rivaling team is going down.

Indeed, no matter what the game, smack talk is almost always part of experience.

Major League Baseball has been getting in on the social media smack talk recently as a way to engage younger audiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in