Mixi Offering New Birthday Gift Service

Mixi, the most popular Japanese social network, is offering a new birthday gift service. A user will be able to send a gift to a friend with minimal effort - you just choose who you want to send the gift to, make the payment and it's done. The user will receive a message that a birthday gift has been sent from a friend, and they confirm their home address.

Mixi, the most popular Japanese social network, is offering a new birthday gift service. A user will be able to send a gift to a friend with minimal effort – you just choose who you want to send the gift to, make the payment and it’s done. The user will receive a message that a birthday gift has been sent from a friend, and they confirm their home address.

Lowering the friction for users to make purchases on social networks is one of the biggest challenges of the modern virtual good economy.

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