Watch Mitsubishi Run Over Your Most Pretentious Friends On Facebook

You know that friend that takes over your Facebook news feed with photos of the expensive meals they’re eating, the fancy hotels they’re staying in on their fancy vacations, and there all-around awesomeness?  We all have a few friends like that and, in a new Facebook campaign, Mitsubishi takes these friends down!  Mitsubishi analyzes your Facebook friends, identifies the most pretentious and then runs them over with the 2013 Mitsubishi Outlander Sport…bam!

William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, “For many, social media has become a way to brag or show off.