Socialize Keynote: 7 Actions That Brands Should Take To Monetize Social Media

Mitch Joel of Twisted Image presented his take at the end of this morning’s insightful keynote at Socialize: Monetizing Social Media. Joel told the tale of the new consumer, who is connected and, as a result, has access to a tremendous amount of information. Social media marketing is not about brands having conversations with consumers; it’s about brands publishing sharable and findable content that serves as catalysts for consumer conversations.