Millionaires Love Facebook, Ignore Twitter

Millionaires Love Facebook, Ignore Twitter

Millionaires are all about social media – but they much prefer Facebook to Twitter.

In a Spectrum Group survey, 1,300 millionaires were interviewed about their social media habits.

Well over half (57 percent) of the millionaires surveyed say they use Facebook, and 41 percent use LinkedIn. However, just 10 percent say they use Twitter, by far the least popular network among the wealthy. This 10 percent represents a doubling in growth among millionaires, though, as Twitter use among millionaires grew from 5 percent in 2010 to 10 percent this year.

Those

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in