Why Millennials Prefer Snapchat

Millennials on why Snapchat matters and what constitutes Snapchat-Iquette.

millennials snapchat

Like Facebook, the infiltration of parents and grandparents on Instagram is one reason why millennials are reducing their time on both platforms. MTV Insights explains to Xers and boomers why, beyond the “constant barrage of sefies,” Snapchat may represent a shift in how millennials communicate.

Millennials believe Snapchat offers them an intimate, personal form of communication, and an authenticity they crave but aren’t finding elsewhere. Despite the fact that some shots are staged, Snapchat provides an “unpolished glimpse” into someone’s life.

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