Millennial U.S. Men Prize Themselves On Digital Proficiency, Including Social Media [STUDY]
Much has been said and written (typed?) about millennials’ affinity for technology, specifically social media, but now there’s data that splices that demographic by gender.
Millennial males in the U.S. currently earn more on average and are happier with their careers than their female counterparts, prize digital knowhow and in conjunction define themselves as digitally proficient, reports eMarketer.
According to the new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers,” young American men are “gluttons for entertainment,” mostly in digital form.
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