Millennial Media: Android platform accounts for 64% of games impressions, 12 percent higher than the ad network's platform average for Android
Millennial Media’s latest Mobile Mix report found that smartphones as well as Android’s operating system, in particular, saw the majority of impressions for game apps on the ad network’s platform.
Millennial Media broke down its impressions data for mobile game apps and developers by mobile OS — Android, iOS, BlackBerry and Windows. Android was the top mobile OS, accounting for 64 percent of games impressions on Millennial Media’s platform, whereas 52 percent of all impressions came from android devices.
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