Microsoft's Risky Windows Phone Gamble: Support Higher App Prices

I remember back when a $9.99 app for Windows Mobile was considered cheap and mobile app price norms were between $14.99 and $24.99. A $39.99 app would give pause for thought before purchase. But, it was not considered unreasonably expensive. Those accepted norms disappeared soon after Apple opened its iPhone app store in the summer of 2008. The mental baseline price for iPhone apps is somewhere between free and $1.99. For Android users, the baseline is simply free.