Microsoft Steady As She Goes With Windows Phone

All of the uncertainty in the smartphone market has been beneficial to Microsoft, who is steadily working to make Windows Phone a viable option. HP’s retreat from the market took a competitor out of the running for the coveted third position, RIM seems to be having all sorts of problems determining how it wants to compete, and the patent lawsuits have put a cloud over Android. Meanwhile, Microsoft is preparing to launch the first major update to Windows Phone since it launched last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in